#GlobalMarketingDay #SEO
John Shehata, Vice President, Audience Growth, Condé Nast
Watch all session on https://www.globalmarketingday.com/#recordings
Doing SEO for large companies carries its own set of struggles. It is often a myth that big companies have big SEO teams, most of the big global companies have 1-2 people performing SEO for millions of pages and sometimes for multiple brands and properties. In this session you will learn soft and hard SEO skills on how to run a small SEO team for an enterprise brand.
Takeaways:
– Learn how to run small SEO team in a big company
– Explore how to sell SEO and show value
– Know how to evolve as strategic partner and not just a keyword researcher