1.) Show how it’s done. 90% of users say product videos are helpful in the decision process. 90%!
53% of businesses said product videos helped decrease support call volume.
2.) Show the good you do. 51% of consumers say they’re drawn to brands that support causes they believe in. Whether it’s social justice or having the best customer service in the world, consumers care and that affects the bottom line.
3.) Show it off. The word “video” in an email subject line boosts open rates 19% and increases click-through rates by 65%.