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Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?
At an Ikea in Bahrain, a storefront ad read “Create your perfect night’s sleep” in English. Directly below was what was presumably the same phrase in Arabic—except the “translation” reads “The same as written, but in Arabic.” Locals spotted the sign, which made local news, after which Ikea updated it while implying that it was an intentional joke.
Global privacy laws are forcing the world’s biggest digital media players to overhaul their data-sharing practices—and U.S. data laws may soon start looking more like the European Union’s GDPR, which is even more stringent than the CCPA. To add to the complications publishers face, Google has now signed on to the second iteration of the IAB’s Transparency Consent Framework, which “standardizes the process of gathering, managing and communicating user permissions for how their information may be used in the advertising supply chain.”
What will happen next? After a November vote, California’s privacy laws may look more like the GDPR. That and the death of the cookie make 2022 the deadline for publishers to sort out their next moves.
Also in publishing news: Defector Media—an online publication made up of former Deadspin writer and editors who quit en masse last year after the parent company told them to “stick to sports” and avoid politics and culture—is taking a subscription-first approach. Plus, each founding employee now has a 5% stake in the company, and the writers will hold their own intellectual property rights.
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The Industry’s Latest Job Moves
5 Ways Back-to-School Shopping Is Totally Different This Year
As consumers prepare for the new school year, they’re embracing entirely new behaviors that go beyond a simple shift toward online shopping and store pickup:
- Analysts are describing the 2020 season as “diffuse,” meaning it’s both delayed and extended as parents have been either shopping much earlier or waiting until start dates are nailed down.
- Consumers are spending more, but not buying more—instead, they’re buying big-ticket items for remote learning.
TikTok’s First Shoppable Show to Feature Gear Addressing Trump’s Ire