LONDON—Have you ever heard someone describe something as good enough to eat? Well these limited edition edible Adidas sneakers, created in a huge nod to the “everything is cake” meme, are just that.
The brand has created a limited set of hyper-realistic chocolate cakes, which look exactly like pairs of Adidas Originals ZX 2K BOOST sneakers–except they are made with chocolate ganache-coated sponge, yellow butter cream and orange.
In recent months, social media has been flooded with images and videos of cakes so convincingly designed to look like other objects, they’ve made viewers skeptical about which household items are or aren’t cake.
Adidas’ tasty sponge sneakers will be available to customers in Whitechapel, East London, who can order them via Deliveroo this Wednesday, Aug. 26. They will given away free on a first-come, first-serve basis.
You can watch a short video of a pair of edible sneakers being crafted here:
The brand also had famous former English soccer player and sports commentator Ian Wright review the sneakers in a video before revealing that one of them was in fact a cake.
Clients: Adidas / Deliveroo
PR agency: W Communications
Cake design: Sugar Street Studios.
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