Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we’re going to start early—as in today.
You may notice some changes to the Adweek.com homepage as we have scoped out new areas of coverage, while focusing on our legacy reporting our readers have come to rely on for the last 41 years. You, our audience, are in need of insightful, authoritative, differentiated and thought-provoking content, and you’re doing it on the go, in an increasingly mobile world.
So here’s what we’re up to.
First, we’re recommitting to our coverage of Commerce, which launched late last year focusing on Retail. Our expanded coverage will include the areas of ecommerce, mar tech, fin tech, point of sale, consumer behavior, purchase decisions and direct-to-consumer brands. Our Brand Marketing coverage, led by editor Diana Pearl, will continue to focus on coverage areas including food and beverage, cannabis and spirits, travel and transportation, automotive, health and wellness, tech and telecom, sports marketing and brand reinvention as well as the ever-evolving role of the CMO.
Our coverage of TV, video and streaming has also evolved over the last year, just like the industry itself. Led by TV editor Jason Lynch and Streaming editor Kelsey Sutton, we’re calling that coverage area Convergent TV. Convergent TV will cover all facets of what we watch, how we watch it, and how advertisers and brands tailor their messaging to target key customers. Our new Convergent TV reporter will be joining us Jan. 11.
Earlier this year, we acquired the Publishing Executive and Target Marketing content areas from NAPCO Media. Publishing Executive content is now part of our expanded Media desk, led by Media editor Lucinda Southern. Bridging the Convergent TV and Media desks is our Programmatic coverage area, led by leading voice in the space, editor Ronan Shields.
Target Marketing is now known as Performance Marketing and provides news, guides and best practices in the areas of direct marketing, email, display, database, phone, mail and the overall customer experience.
To accomplish all this Adweek is also hiring full time staffers in several of these crucial areas. We are seeking editors of Performance Marketing and Commerce as well as a reporter for our Media desk.
We are also increasing our production and customization of newsletters. It’s what you’ve asked for. So we remind you to head over here to sign up for any and all of our free daily and weekly newsletters.
Our goal at Adweek is to help you do your job better. We’re committed to doing that through these new coverage areas as well as our existing and award-winning verticals Creativity and Agencies, led by editors David Griner and Doug Zanger.
The New Year will also see a global expansion of the Adweek brand. So stay tuned for that. And as always, let us know how we’re doing.