11 Takeaways from ANA Masters of Marketing
For this year’s ANA Masters of Marketing conference, brands gathered around the computer screen instead of down...
How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis
When Advance Auto Parts acquired the DieHard battery brand from Sears holding company Transformco last December,...
Inside Google’s Targeting Plans for a Post-Cookie World
Earlier this week, the Justice Department filed suit against Google citing its dominance of the search market as...
Final Presidential Debate Draws 63 Million Viewers
The second and final presidential debate of 2020 between President Donald Trump and former Vice President Joe...
Breasts Have a Lot to Say to Each Other, Especially About Cancer, in These Charming PSAs
According to public service announcements from Peruvian agency Circus Grey, they’d discuss everything from...
Retail Holiday Season Dilemma: Virtual or In-Store Santa?
Department store Macy’s, which pioneered the concept of in-store Santas in 1861, is opting for a virtual...
Martha Stewart Rolls Out Marketing Push For Her CBD Line
By her own assessment, Martha Stewart has adapted well to quarantine. The doyenne of the good life, who has split...