Around the world, and particularly across Europe, Sweden has face a lot of criticism over its handling of the Covid-19 pandemic.
While other countries locked down, Sweden implemented a light touch approach–large gatherings have been banned and people told to socially distance, but there has not been a lockdown.
As a result, a number of countries won’t allow Swedes to enter the country, including neighboring Denmark.
So Burger King and Scandinavian agency Ingo have found another use for people’s unused passports: if you let the burger chain give you a stamp, it’ll give you one of its new World Gourmet Burgers for free in return (with a maximum of five stamps per person).
“As the Swedish State Department still recommends citizens not to travel we’ll let people repurpose their passport to experience tasty foreign flavours for free here in Sweden,” said Daniel Schröder, marketing director at Burger King Sweden.
There’s one pretty huge disclaimer, though: if Swedes want to deface their passport for a free burger, they’d better check it won’t invalidate it first. Burger King says it won’t be taking any responsibility for rejected passports:
“Note that your passport may become unusable if you choose to stamp it,” the YouTube summary states in Swedish. “Burger King takes no responsibility if your passport becomes unusable.”