Fabian Marrone, Chief Marketing Officer, Monash University
Watch all session on https://www.globalmarketingday.com/#recordings
Now, more than ever, the lines between Marketing and Communications have blurred. Brand, reputation and trust are core pillars in a joint Marketing and Communications function. I’m a firm believer that you can’t have one without the others, particularly in an age of purpose marketing, centred around editorial.
– The reasons separating communications and marketing can damage your reputation
– Not every story is media, but it’s all content for a channel, somewhere
– Everyone is an influencer, and they need a marketing and communications strategy