Danni Spencer, Group Head of Creative, News UK
George Greenwood, Data Journalist, The Times
Watch all session on https://www.globalmarketingday.com/#recordings
In a world that is constantly changing and evolving, some things, such as getting your daily dose of news – stay the same. However, the way in which news is curated has developed radically. From print to digital, the trends of delivering current affairs and creative content have shifted due to consumer behavior. We explore how the digital transformation of news and creative content has changed the society we live in and also the trends that will keep you up to date.
– Digital transformation of the media industry
– Noticeable trends in Consumer behavior
– With the rise of fake news, how can we trust what we see online?