What factors affect your rankings? Everyone tries to prioritize their SEO work keeping these factors in mind. It’s not always easy, but we can use data analysis to correlate optimization techniques with movement in the rankings, whether positive or negative. This is the goal of our bi-annual Search Engine Ranking Factors project. Correlation isn’t causation, of course, but Rand will walk us through how to use correlation data to inform your SEO and social strategy.
Check out the blog post for the full video transcription: http://www.seomoz.org/blog/correlation-data-for-seo-and-social-media-analysis-part-1-whiteboard-friday