Capture your customers’ imaginations–with a story! In this tutorial, find out how to develop and shape your company story for your small business. Watch the follow-up movies within this series at http://www.lynda.com/Business-Business-Skills-tutorials/Small-Business-Secrets/156584-2.html?utm_campaign=CxRneOwBTck&utm_medium=social&utm_source=youtube-earned
This specific tutorial is from the Small Business Secrts series presented by lynda.com author Dave Crenshaw. This series covers small business topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more.
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