Whether you’re a designer, an art director, a marketing exec, or an ad creative, your daily challenges likely center around creating content that resonates with people and drives an action. Learn about the importance of this in this introduction to the lynda.com course Ideas that Resonate. Watch more at http://www.lynda.com/Business-Advertising-tutorials/Ideas-Resonate/161053-2.html?utm_campaign=AWKRICgKtcc&utm_medium=social&utm_source=youtube-earned.
This tutorial is a single movie from the Ideas that Resonate course by lynda.com author Stefan Mumaw. The complete course is 35 minutes and explores the seven characteristics of ideas that resonate, and explains how to connect with your audience in a big way.
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