Lyndon Barnett, Senior Digital Content & SEO Manager, Vodafone
Watch all session on https://www.globalmarketingday.com/#recordings
Content is a critical element of good SEO – but how do you produce SEO-optimised copy in 2019? The landscape has changed so much in the past decade. Ten years ago it was all the rage to include relevant keywords in the body copy a certain number of times. Today optimizing content is much more sophisticated.
In this session you’ll learn:
– Why content is still a critical element of good SEO
– What are the different digital content elements that you can optimize for Google
– How to optimize these digital content elements for Google”