#GlobalMarketingDay #GoogleAnalytics
Neha Bansal, Product Manager, Google
Watch all session on https://www.globalmarketingday.com/#recordings
Today’s marketer has to deal with a lot of data and has much less time to analyze all of it. Google Analytics recognizes this and therefore has invested in building technologies that convert data into insights, in an automated way.
Takeaways:
– Learn about top use-cases of Google Analytics data
– Understand how Google Analytics is using Machine Learning to convert its data into insights
– Get a sneak-peak into the behind-the-scenes technologies used for enabling ML-based Insights
