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One of the biggest challenges marketers face is tracking revenue back to the marketing campaigns they put so much energy into creating. In order to tie opportunities and revenue back to specific campaigns, they all need to be connected to one source of truth and one set of data. HubSpot’s reporting allows for a level of detail that show which pages on your blog are most effective in pushing visitors to leads and separately, leads to opportunities. It allows you to identify areas of improvement, and leverage areas of growth.