However, when you have the baby “look” at the headline and copy, viewers started to give the copy more attention. That’s because people will look at the same thing the models are looking at. So, with the image above, where the baby was looking right at us, you weren’t directed to look at anything else, so you probably stopped looking around.
Ultimately, this neuromarketing study helped create a more effective ad. In your future ads, try to make sure your models are looking at what you want the viewer to see.