How to Apply Social Community Management

“When it comes to your business’s social media efforts, the importance of community management is certain. We use social media to engage with our followers, answer their questions, learn more about what they’re looking for, and ultimately create the content that will benefit them the most.

But community management goes far beyond your online followers and audiences on social media. A business’s community expands offline, too — and encompasses its customers, prospects, partners, and local, physical community.

How, then, can the principles and best practices of social community management be applied to a business’s broader community? We brought together a few experts to find out.”

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