Kat Warboys, Head of Marketing, HubSpot Australia and New Zealand
Watch all session on https://www.globalmarketingday.com/#recordings
As technology continues to advance, the way people are choosing to interact with businesses is also evolving. According to a recent study by Facebook, one-to-one messaging is becoming a preferred way to communicate across generations. Users are expecting more one-to-one interactions with companies and instantaneous answers to their questions. But how do you do it?
In this session, we’ll explore:
– Why brands should consider a conversational strategy
– How brands are leveraging this strategy in their business, across marketing, sales, and customer service
– Steps to implement this strategy in your own business