How to rank on Google
The most popular digital marketing strategy is Search Engine Optimization (SEO). Being an effective strategy involves a slow process. A website could take years to build up the authority of a domain and the rankings of pages.
But, there is always a way!
Below are the steps to rapidly increase the website’s Google rankings:
1. Add target keyword in your title:
A title with a keyword has a greater chance to rank on google compare with a title with no keyword. In simple words, the closer the keyword is at the start of the title it gives more weight in search engines.
You can do your research by searching for the competitive keyword in Google. You will see that competitive keywords pages ranking places at the beginning of their title tags.
2. Add keyword in your first 100 words:
The best place to put keywords in a blog or an article is within the first 100 words. However, some bloggers place their keyword in the first paragraph of the article but many bloggers focus on writing a long intro first and then put their keywords.
Try to avoid such a mistake as Google wouldn’t find it very relevant in the search results.
3. Making use of Outbound links:
Outbound links are the main source of bringing more traffic and visitors to your websites. Many writers and bloggers focus on writing and interlinking the words with their websites while neglecting to link words with other websites/articles.
You must add outbound links to each of your articles. The links should be relevant enough to your content and try to add links to authentic and high-quality sources.
4. Meta descriptions for each page:
5. URL with target keyword:
6. Keywords placement in the post:
Adding a keyword strategically in the post is essential for the post’s success and net traffic on a website. However, don’t put a keyword without making any sense in content.
7. Image Optimization:
8. Adding LSI keywords:
Do you know what LSI keywords are? Well, LSI keywords are the synonyms and variations of main keywords that could be in the form of a word or phrase. Latent semantic indexing(LSI) keywords help in understanding the search habits of the users by giving them the best quality content for their search queries and also, LSI are the part of Google’s algorithm.
You can easily find LSI keywords in “Searches Related to…” at the bottom of your search page after searching for your target keyword.
9. Use broken link building strategy:
In a broken link building strategy you have to identify broken links from your business niche and replace it with an active one, diverting towards your content.
If you find any broken links on the websites which are related to your content then you can ask the owner of the website to replace it with a link to your relevant resource.
10. Commenting on blogs:
When you comment on other’s blogs it helps to create backlinks and that gives traffic to your blog. Though such types of links carry little value but the process is still helpful. Commenting on blogs helps to bring referral traffic to your blog. However. Your comment must be valuable and related to the content.
11. Check new google’s algorithm:
If you want to rank your website you must stay updated with Google’s algorithm. Google frequently keeps on updating its search algorithm. Keeping yourself updated helps you plan a strategy regarding site ranking.
12. Keep promoting your new blog:
When you publish a new blog it is very important to make aware of it by promoting and improving traffic. You can reach out to blog influencers in your industry before posting new content. Share your blog on social media and mention people from where you have got references.
Keywords and rankings play a major role in your website. Always remember, your website should be relevant to the user’s search criteria.