Cristy Garratt, Head of Digital Video and Social Media at CNBC International
Watch all session on https://www.globalmarketingday.com/#recordings
A great piece of content requires a great deal of time and resources, but those investments don’t always guarantee cross-platform success. So how can you make the most out of your content, while still staying true to your brand and the platform it’s sitting on? CNBC’s Cristy Garratt walks through how you can give one piece of work new life on the major social platforms.
– What kind of content works best on platforms like YouTube, Facebook, Instagram and Snapchat
– How to repurpose your expensive content to meet user’s expectations on the social platforms
– How to adapt to new platforms without losing your brand identity