Morgan Molnar, Senior Manager, Product Marketing, SurveyMonkey
Colette Des Georges, Content Strategist, SurveyMonkey
Watch all session on https://www.globalmarketingday.com/#recordings
How do you make headlines when you’re in a sluggish news cycle? How do you deliver content that’s completely, irreplaceably unique? How do you create something so valuable to your target audience that it’s almost like a product in and of itself? The answer to all 3 is original research. This session will (quickly) cover: how to choose the best topic for your marketing goals, common research pitfalls to avoid, and success stories of research-backed content that made an impact.
– How to find a topic that resonates
– Survey structuring and analysis tips for the richest results
– How to leverage research in PR and content partnerships