#GlobalMarketingDay #MarketingTeam
Ljubica Radoicic, Marketing Director APAC, Hexagon PPM
Watch all session on https://www.globalmarketingday.com/#recordings
Marketing teams in B2B are under pressure to deliver growth and show ROI, however they operate in a vicious cycle where they are perceived as a cost centre and lack the structure and alignment with sales to deliver on business expectations. In this session you’ll discover strategies and best practice to turn your SMB team into a revenue engine.
Takeaways:
– Identify how mature your team is when it comes to revenue marketing
– Build blocks of revenue marketing and how to transform your team
– Learn from case studies of marketing teams that have evolved their operation