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Alignment. Keep your message organized and professions-looking. Don’t eyeball it. You’ll risk making a mistake. Limit your typefaces to help keep your message focused and on brand. We recommend using one two – one serif font and one sans serif. Hierarchy. It means making the most important message the first thing you see. The less important stuff can be smaller, and less central focused. Hierachy can be size or it can be color or even font, just make sure your main idea is what you see first. We’re gonna head out now. You TOTALLY got this.