The IMU program includes 14 webinar classes and one review session.
Professors include: Chris Brogan (New Marketing Labs), Brian Carroll (InTouch), Mack Collier (MarketingProfs), Todd Defren (SHIFT Communications), Rand Fishkin (SEOmoz), Laura Fitton (Twitter for Dummies), Eric Groves (Constant Contact), Ann Handley (MarketingProfs), Jeanne Hopkins (MarketingExperiments), Avinash Kaushik (Web Analytics 2.0) Lee Odden (TopRank Online Marketing), David Meerman Scott (New Rules of Marketing & PR), Marshall Sponder (Monster.com), Elyse Tager, (Silicon Valley American Marketing Association), Gary Vaynerchuck (Wine Library TV) and Mike Volpe (HubSpot).
The university program concludes with the inbound marketing certification exam. Those who will complete IMU and pass the exam will become Inbound Marketing Certified Professionals and will receive a certificate.