#CreatingMarketingVideo #VideoMarketing #EngagingVideo
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00:16 Within a video, smiling actually is one of the major things. Humans do kind of mimic each other, so if you’re smiling in your videos, the person watching the video will probably smile back at you. It’s a normal human reaction. If people are smiling, it means that they’re happy and they will enjoy your content more. If you are like, hi there, so I’m kind of making a video today, people are like, “Oh my word, I’m already bored by this guy. Next!” And so, if you’re enthusiastic about what you’re talking about people can become enthusiastic themselves. You don’t have to be an idiot, going, “Yay,” or “Woo woo,” unless that is what your brand and your audience demand. Lots of people can get good enthusiasm while still speaking normally, but if you aren’t excited about what you’re talking about, why should they be?
01:14 Nonverbal cues can be something like sitting with your arms folded, or standing with your arms folded. It’s quite confrontational, having your arms folded. It means you’re closed, that you’re closing yourself off to your audience, while if you have your hands open, you are open to your audience, you’re engaging with your audience, you’re talking to your audience. It’s all about making sure that your body language doesn’t put your audience off. And making eye contact is great for that. If you’re offscreen or disengaged, or not looking at the camera properly, it’s less engaging for the audience who are watching. You’re having a worse relationship with the audience, and they will tune out quicker.
01:57 If you are not confident about what you’re talking about, it will come across in the video. And people will buy from people who are confident, because if you’re not confident in your own product, why should anyone else be? If you are nervous, people may not understand why you are nervous. So they’ll watch the video and be like, something’s not quite right there. Why is that guy nervous? What is he hiding? What is this problem here? So if you are nervous, I recommend film some vlogs for yourself. Film 10, 15, 20, whatever amount of vlogs for yourself. Watch them back. You can critique yourself if you want, you can show them to others, get them to point out the good as well as the bad. Don’t just focus on the bad. And then by the time you go for it properly, you’ve already done 20 or so videos, so you’ll be less nervous about doing it for real.
02:56 People don’t necessarily like to share adverts. People like to share engaging, useful content, and so if your video is overly produced, is overly branded, people will see it not as content but as an advert, and therefore are less likely to share it. And so obviously the first port-of-call for branding in videos is your clothing. So I’ve got a jacket on here, obviously, this is a North Face jacket, but I could have a SEMrush jacket. I’ve also got a SEMrush jumper on to get the old SEMrush brand in. It’s all about having subtle ways in the real world of getting your branding in.
03:35 Now, we’ve done videos in the past all about mise-en-scène and the scene behind you, and you can use the scene behind you to get your branding in as well. You can have a logo on the wall behind you. You could be filming in your office, where your brand colors are used. So there’s plenty of options for getting the branding in. Now, I have found that you need a real mix of adverts and casual videos. The issue is that there are loads of people who just do the casual behind-the-scenes videos, and what happens is no one knows their brand. No one knows what that person does. All they know is that is a person who makes these interesting videos. So what you want is a mix of interesting videos that bring in new people, start new conversations, but you also want some heavily branded videos so people understand what your brand is and where they can go find your brand.
Subscribe to our Channel https://www.youtube.com/user/SEMrushHQ?sub_confirmation=1
00:16 Within a video, smiling actually is one of the major things. Humans do kind of mimic each other, so if you’re smiling in your videos, the person watching the video will probably smile back at you. It’s a normal human reaction. If people are smiling, it means that they’re happy and they will enjoy your content more. If you are like, hi there, so I’m kind of making a video today, people are like, “Oh my word, I’m already bored by this guy. Next!” And so, if you’re enthusiastic about what you’re talking about people can become enthusiastic themselves. You don’t have to be an idiot, going, “Yay,” or “Woo woo,” unless that is what your brand and your audience demand. Lots of people can get good enthusiasm while still speaking normally, but if you aren’t excited about what you’re talking about, why should they be?
01:14 Nonverbal cues can be something like sitting with your arms folded, or standing with your arms folded. It’s quite confrontational, having your arms folded. It means you’re closed, that you’re closing yourself off to your audience, while if you have your hands open, you are open to your audience, you’re engaging with your audience, you’re talking to your audience. It’s all about making sure that your body language doesn’t put your audience off. And making eye contact is great for that. If you’re offscreen or disengaged, or not looking at the camera properly, it’s less engaging for the audience who are watching. You’re having a worse relationship with the audience, and they will tune out quicker.
01:57 If you are not confident about what you’re talking about, it will come across in the video. And people will buy from people who are confident, because if you’re not confident in your own product, why should anyone else be? If you are nervous, people may not understand why you are nervous. So they’ll watch the video and be like, something’s not quite right there. Why is that guy nervous? What is he hiding? What is this problem here? So if you are nervous, I recommend film some vlogs for yourself. Film 10, 15, 20, whatever amount of vlogs for yourself. Watch them back. You can critique yourself if you want, you can show them to others, get them to point out the good as well as the bad. Don’t just focus on the bad. And then by the time you go for it properly, you’ve already done 20 or so videos, so you’ll be less nervous about doing it for real.
02:56 People don’t necessarily like to share adverts. People like to share engaging, useful content, and so if your video is overly produced, is overly branded, people will see it not as content but as an advert, and therefore are less likely to share it. And so obviously the first port-of-call for branding in videos is your clothing. So I’ve got a jacket on here, obviously, this is a North Face jacket, but I could have a SEMrush jacket. I’ve also got a SEMrush jumper on to get the old SEMrush brand in. It’s all about having subtle ways in the real world of getting your branding in.
03:35 Now, we’ve done videos in the past all about mise-en-scène and the scene behind you, and you can use the scene behind you to get your branding in as well. You can have a logo on the wall behind you. You could be filming in your office, where your brand colors are used. So there’s plenty of options for getting the branding in. Now, I have found that you need a real mix of adverts and casual videos. The issue is that there are loads of people who just do the casual behind-the-scenes videos, and what happens is no one knows their brand. No one knows what that person does. All they know is that is a person who makes these interesting videos. So what you want is a mix of interesting videos that bring in new people, start new conversations, but you also want some heavily branded videos so people understand what your brand is and where they can go find your brand.
