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00:09 Video is something which is really taking hold of the marketing world at the moment, especially on sites like social media, but also on your own websites and blogs as well, makes a huge difference. This is the first in a series of videos all about how to make better marketing videos. My name is Dom O’Neill and I run a company called Vlogify Limited. I help people make better vlogs, and vlogs are consistent content so is multiples of videos, quality videos, posted consistently.
01:10 There are a number of different options when it comes to video. You can do the agency route. So what happens is the agency takes care of everything. They find all of the freelancers, they get all the crew together. They literally from start to finish, help you create, help you craft, help you edit and help distribute your content. So it’s one chunk of cash to the agency.
You’ve got the second, it’s a slightly cheaper option, it is hiring in a freelancer. Now a freelancer will often do the work that you’re wanting to do a lot quicker to a lot higher level. They will also own a lot more kit than you’ll want to buy and they’ll probably have better quality technology than you’ll want to afford because they’re spreading the cost of that technology against all of their clients.
01:57 Third option is obviously to film content yourself. Now the issue is that these days, video is so easy to do generally like good video is still a very hard to do. Video, which people want to watch is still very hard to do. But owning a camera and filming a video is easier than ever before. You want your videos to be more watchable, more engageable, more visually excited. That’s what we’re going to talk about in these stairs. You want people to watch, you want people to comment, to like, to share. And ultimately call you and get a conversation going about your business and your products or your client’s businesses and your client’s products.
02:48 You can create excellent quality videos with the kind of equipment, which you may already have in the office and/or you can easily buy. Another part of the process is you need equipment and you need processes, which are fast. If you are not a video production company your product, your service, what you are here on this earth to do is not video production. Therefore, you don’t want to spend all day creating videos. If you’re wanting to create a video a day, five days a week. If you are spending three or four hours creating videos, creating each video, that’s a huge quantity of time, so we’re wanting, if we’re creating quantity of video and wanting to still keep quality. We’re needing very robust and very simple systems with video production.
03:37 A really good way to create really good quality videos on a very quick turnaround, very sustainably is to shoot them, is to edit them and it’s to distribute them from one device. The more devices you add in, the more complexity you add in, the more chance of failure and the slower the system is. So if you shoot it, you edit it and you distribute it on the one device. That makes things a lot easier. The best device for that, now people are going to get angry, but the best device for that is the iPhone.
04:18 You also need to have to look up who is going to be looking after your kits. So you’ve got lights, you’ve got camera, you got a tripod, who is going to learn to use it? Who is going to make sure that it is maintained? All right, so you need a system. If you’re going to go out on location, who is bringing that equipment and what are they bringing it in? So my rule back in the day when I first started having my pop up studio is I had two suitcases. If my equipment didn’t fit into those two suitcases, I couldn’t bring it with me. If it was more than two cases, I couldn’t physically carry it on my own.
05:36 So you’ve got to ask yourself the question, am I going to be on location? If so, you’re probably going to be buying better quality equipment because it would be more robust and it won’t break as easy. Buy cheap, buy twice, especially when we’re filming on location. And if you’re buying editing software, you need to make sure that your laptops and desktops can handle that editing software, that they have good enough processes and good enough memory to handle that software.
06:09 So it really is about logistics. It’s about know what equipment you want, knowing how you’re going to transport it, what you’re going to use it for, who, one person in charge of equipment is always the best option. They know where everything is, where things going, and it needs to be stored correctly, if you want it to last the longest. If you’re filming a lot on location, you need to be buying better quality equipment, so it’s robust enough to last. If you have any questions, feel free to get in touch by the comments below.