As business people, we have to match the way we market, sell, and service to the way humans shop and buy. That’s a whole lot easier said than done. In fact, staying current in business depends entirely on our ability to continuously self-educate. As HubSpot’s CEO, Brian Halligan puts it, business isn’t a field for know-it-alls, it’s a field for learn-it-alls. Just look at how much consumer behavior has evolved in the past few decades.
So how do marketing, sales, and service people stay up-to-date on the latest tactics? At HubSpot Academy, we think of courseware like software. It needs to evolve with consumer behavior, and it’s up to our professors and their networks of industry experts to keep our business training ahead of the curve. HubSpot Academy is the worldwide leader in free marketing, sales, and customer service training. Join +149,000 certified professionals transforming the way the world does business.