Product Marketing Manager, WeTransfer
Watch all session on https://www.globalmarketingday.com/#recordings
From the beginning, WeTransfer has prioritized bringing “offline” values – trust, transparency, and ethics – online. This means building responsible tools that don’t distract people from their creative process. WeTransfer’s Product Marketing Manager, Melanie Linehan, will discuss how this set of distinct values has also created a unique set of challenges when it comes to marketing and educating users on various products and their benefits.
How do you approach product marketing in a customer-first organization? Where does marketing fit in the user journey? How will this impact the future of marketing and our most effective practices?
– Balancing business objectives and the customer experience
– How to best communicate with them starts with key listening practices
– What’s next for effective product marketing