By aligning marketing and sales around a unified best-fit group of target accounts, account-based marketing is B2B marketing at its finest. In this session, you’ll learn why your B2B sales team needs to work closely with marketing on account-based activities and campaigns, and hear real case studies of B2B companies like yours that have seen success with ABM.
Tonni Bennett | VP of Sales at Terminus
Mike Venable | Account Executive at Terminus
Michael Pici | Director of Sales at HubSpot