Goal setting. It’s more than just a way for managers to keep their teams on track. Research shows that our most productive employees are innate goal-setters. If they aren’t given a number, they set one for themselves for the satisfaction they get by seeing and experiencing their own progress and growth. Results-driven marketing and sales teams use goals to maintain service-level agreements between teams, like the number of marketing qualified leads generated by marketers, and the percentage of those then worked by salespeople.
High performing sales and marketing teams work as one unified revenue team. When their goals, processes, and technology are aligned, marketers and salespeople can achieve outsized growth for their organizations. In this HubSpot Academy Master Class, Inbound Sales Professor Kyle Jepson invites Pulitzer prize winner and New York Times best-selling author, Charles Duhigg to discuss setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) for sales and marketing teams.
Charles Duhigg is a Pulitzer prize winning New York Times investigative reporter, graduate of Yale College and Harvard Business School and a frequent contributor or guest on The Colbert Report, NPR’s This American Life, Frontline and other programs.
Want more content on SMART Goals? Check out this blog post: https://blog.hubspot.com/marketing/smart-goal-examples