Nike marked the global unveiling of the new Air Jordan XXXV from its Jordan Brand by teaming up with Bitmoji on a new collection of digital apparel and sneakers that Snapchatters can add to their avatars.
Snapchat and Bitmoji users can dress their Bitmojis in the new Air Jordan XXXV, in multiple colorways, before the sneakers hit the shelves in mid-October.
The collection also includes lifestyle looks, such as Jordan 23 Engineered apparel and Women’s Flight Suit, as well as classics including the AJI and AJIII.
The collection is also shoppable via Nike.com and select retailers, so Snapchatters can mimic the looks of their avatars.
People who want to access the new Jordan Brand styles via the Snapchat application can go to the Bitmoji menu and tap Change Outfit, which will open Avatar Designer. The branded Jordan styles can be accessed via the Bitmoji Fashion wardrobe, and the bottom navigation bar will suggest additional pieces in the collection.
From the Bitmoji app, tapping the fashion icon opens Avatar Designer and brings users to the Bitmoji Fashion wardrobe, where the process is the same as for Snapchat.
Snap Inc. head of games and entertainment partnerships John Imah said in an email, “This partnership takes Jordan’s physical apparel and sneakers into the digital world in a deeply personalized way. We’re excited to tap into Jordan’s legacy of innovation and enable Snapchatters and Bitmoji users to authentically express themselves and their love for the Jordan Brand through our collection.”