Angelica Ong, Global Digital Marketing & Social Media Communications Strategist, UNICEF
Watch all session on https://www.globalmarketingday.com/#recordings
Learn how an agile innovation team at UNICEF uses social media platforms to design innovative campaigns that highlight and address the challenges affecting children’s lives around the world.
– The importance of co-creation, audience-driven content
– Utilizing frontier technology to provide guidance on advocacy and communication campaign interventions on the ground
– Leveraging social as a sourcing and partnership tool