Augmented reality has been on the rise as a marketing experience. It brings the in-store buying experience into consumers’ homes, especially as physical stores close or remain closed during the pandemic. Platforms are adding cool features and even the next generation is behind cause-related campaigns.
As Joachim Scholz, marketing professor at Brock University and part of our Adweek Academic Council, says, “Augmented reality is clearly having a moment.”
But there are also potential blind spots that may be overlooked in creating exciting experiences. Scholz offers a few examples where AR shines.
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