Joe Federer, Former Head of Strategy, Reddit, Author and Social Marketing Strategist
Watch all session on https://www.globalmarketingday.com/#recordings
Technology is changing around us at an unprecedented rate. As marketers, it can feel almost impossible to keep up with every new social network and digital trend. But one piece of the technology equation isn’t changing at all — us. Our brains haven’t changed substantially in a few hundred thousand years. In this talk, we’ll delve into foundational premises from the field of psychology to understand why people act differently in various online environments, ultimately equipping us to improve our channel strategies, create better engagement, and build better brands.
– How to optimize your SM strategy to reach people in the most effective environments
– Lessons from brands that have mastered their niches in different online environments
– How to create campaigns and suited to different social networks to maximize engagement