Top digital marketing trends in 2021
The COVID-19 pandemic has changed the way businesses operate. Many services and products are moved online due to social distancing guidelines while some employees will continue to work remotely for the next year. The way customers are responding to new norms is giving us some digital marketing trends that we can expect for the coming year.
As a digital marketing agency, we understand the importance of new digital marketing trends for 2021 which will help to grow your business. We have come up with 8 top digital marketing trends for 2021 where you can invest your time and resources next year.
Below are the top trends you must check to grow your business.
1. Voice search trend:
Nowadays, each application comes with a voice search and in 2021 this voice search trend is said to become more popular. Many gadgets such as smartphones, laptops, smart speakers, tablets, etc. have the feature of voice search.
2. Video marketing trend:
We all agree that before making a purchase we watch the videos related to the product. Nearly 60% of customers have said that watching a video of the product before purchasing gives a clear picture. Video marketing will become the backbone of digital marketers in 2021.
Customers will appreciate the videos with valuable and quality content.
If you want to build a relationship with the audience it is advised to create DIY videos, stories of founders, locals sharing stories, and many more.
3. Artificial intelligence trend:
Artificial intelligence a.k.a. AI is growing day by day in many fields and of business and marketing.
When you use AI for business, campaigns, and strategies, it maximizes, enhances communication, analyzes customer data, and tracks sales.
We have already been exposed to AI when you see the ads appearing to match your search results on social media.
As per the analysis, 57% of marketers have used AI for their marketing, and 53% are expected to grow in 2021.
4. Programmatic advertising trend:
The way digital advertising is running in today’s world has been changed by programmatic advertising. AI is used to automate ads purchased allowing businesses to target a more specific audience.
A perfect example of programmatic advertising is real-time bidding (RTB). According to eMarketers, 86.2% of programmatic advertising will be seen in 2021.
5. Content marketing trend:
6. Chatbox trend:
The trend of using ‘Chatbox’ has increased and it is humanized with AI technology.
There are 89% of business who are ready to serve their users with chatbox. The trend of chatbox is more common in customer care fields. As per the survey, 45% of customers prefer chatbox instead of real customer care staff.
7. AR and VR Technology trend:
The AR (Augmented reality) and VR (Virtual Reality) are the two evolutionary technology trends.
By using AR and VR, you are making communications with customers more realistic when they don’t have much time to visit your sites.
From the past few years, these two trends are becoming more and more popular and soon will be one of the top marketing trends.
8. Social Media Messaging app trend:
We all know what messaging apps are, the one where we can have a conversion with each other. The conversion through social network messaging apps help your customer to get a better brand experience and can also gain more information.
In 2021, we’ll see a trend of advertising via messaging apps such as Whatsapp, Wechat, Facebook Messenger, etc.
They are one of the fastest and popular ways to reach your customers.
Hope you find this article helpful. Make your business ready for the new digital marketing trends post-global pandemic.