Understanding web banner ads | lynda.com overview

This marketing overview explores the key terminology and business considerations that impact web banner ads. Watch more at http://www.lynda.com/Flash-Professional-CS5-tutorials/Best-Practices-for-Flash-based-Banner-Ads/79410-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-79410-0301

This specific tutorial is just a single movie from chapter three of the Best Practices for Flash-based Banner Ads course presented by lynda.com author Anastasia McCune. The complete Best Practices for Flash-based Banner Ads course has a total duration of 4 hours, explores the current standards of banner ad design, and offers a series of best practices for technical development

Best Practices for Flash-based Banner Ads table of contents:

Introduction
1. Exploring Banner Ads
2. Understanding Best Practices
3. Understanding Expectations and Design Considerations
4. Creating the Basic Ad Structure
5. Adding and Optimizing Assets
6. Gathering User Information
7. Printing
8. Creating Expandable Banners
9. Creating Multi-Panel and Complex Expandable Banners
10. Considering Security Issues
Conclusion