Intro
How to interact on Twtter: Include #HubSpotTV in your tweet!
On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe)
As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review!
Anyone is welcome to come by the show to watch as part of the live studio audience – 4pm Friday
Doing it Right
http://www.fourhourworkweek.com/blog/2011/11/29/the-4-hour-chef-the-first-kindle-fire-book-teaser/?utm_source=feedburnerutm_medium=feedutm_campaign=Feed%3A+timferriss+%28The+Blog+of+Author+Tim+Ferriss%29
The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life
100% free and titled ?A Christmas Countdown Experiment: The 4-Hour Chef Teaser,? it includes a seven-day Christmas countdown advent calendar, with unusual tips that allow you to enjoy wine, cookies, and all the other holiday vices? while losing fat.
If you don?t yet have a Kindle Fire and would one for free, I?m giving away 50 of them. This is a thank you for providing so much helpful feedback over the last six months.
Just spread the word in the next 48 hours! Send people to this blog post or The 4-Hour Chef page on Amazon. Here are some ideas: Facebook like, Facebook sharing, retweets, Twitter, e-mail, e-mail signature, street miming. The last one doesn?t scale as well as the others.
By 11am PST this Thursday (Dec. 1), leave a comment on this post telling me what you did. If possible, quantify the impact (clicks, page views, etc.)
Marketing Takeaway:
Headlines
Facebook Helps More People Find Jobs Than LinkedIn?
http://www.allfacebook.com/facebook-jobs-infographic-2011-11
If you think LinkedIn is the only social network to turn to when searching for a job, Jobvite invites you to think again, as its survey of more than 1,200 members of the work force showed a strong Facebook presence.
More than 22 million members of the U.S. workforce found their most recent positions through social media, up 7.7 million from the previous year.
48 percent of all job seekers, and 63 percent of those with Facebook profiles, have used the social network for at least one activity related to job hunting over the past year.
Which of the following online social networks did you use that directly led to finding your current/most recent job?
78% Facebook, 40% Linked In, 42% Twitter
Which of the following resources did you use that directly led to finding your current/most recent job?
36% referrals from network
16% online social networks
Marketing Takeaway:
Just Crazy Enough to be Remarkable?
http://mashable.com/2011/11/28/virgin-america-gilt-groupe/
Virgin America has offered up a private flight for you and your friends via Gilt Groupe, as well as the opportunity to name the plane you fly on.
The flight for you and up to 146 friends is listed for $60,000 on the exclusive deals site.
Marketing Takeaway:
Fifty percent of consumers prefer direct mail to email
http://www.dmnews.com/study-fifty-percent-of-consumers-prefer-direct-mail-to-email/article/217968/
Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1.
The study also found that one-quarter of all U.S. consumers said they found direct mail to be ?more trustworthy? than email.
Of the 2,226 U.S. consumers surveyed for the third Consumer Channel Preference Study, 60% said they enjoy checking their physical mailboxes, highlighting what the study refers to as an ?emotional connection? to postal mail.
?There is definitely a growing trend that email inboxes are getting more and more full,? Storey said. ?Over the last three years, we’ve seen an increase of the percentage of consumers saying, yeah, they like getting email, but they get far too many. In the U.S., 75% of consumers say they get more email than they can read.?
Marketing Takeaway:
YouTube Gets Way More Social
http://blog.hubspot.com/blog/tabid/6307/bid/29433/YouTube-Gets-Way-More-Social-With-Facebook-Google-Integration.aspx
While sleek new designs for the site as a whole, your YouTube homepage, and individual video channels are the main focus of YouTube’s changes, there are a couple of new features that should excite you as a marketer, especially if video content is one of your business’ fortes.
Your new and improved YouTube homepage now features a tab for ‘Trending’ and ‘Popular’ videos. Clicking these tabs will reveal the most popular video content from the YouTube community.
By connecting your Google+ and Facebook accounts to your YouTube account, you can also view videos posted by your connections in these other channels directly within YouTube.
Facebook and Google+ are social networks that lend themselves to visualized content, especially video. Now marketers will automatically extend the reach of the video content they share on their Facebook and Google+ business pages to the YouTube audience.
As a re