This video is part of a free HubSpot Academy course on Artificial Intelligence in Marketing: https://bit.ly/36mI8H8
This course, recorded live from MAICON, is an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence.
What is this thing we call artificial intelligence? It is an umbrella term. It is not
what you’ve seen in the movies. What we’re talking about is solving very specific problems.
In this video, you’ll learn what Artificial Intelligence, or AI, covers, and how it differs from machine learning.